Remove Consensus Remove Groupthink Remove Marketing
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36 Lessons for Business & Life from Trillion Dollar Coach Bill Campbell

Leading Blog

He helped to build some of Silicon Valley’s greatest companies including Google, Apple, and Intuit and to create over a trillion dollars in market value. Best Idea, Not Consensus. The goal of consensus leads to “groupthink” and inferior decisions. There isn’t a head at the Round Table , but there is a throne behind it.

Consensus 271
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Why You Should Value the Nonconformist

RapidStart Leadership

The friction of ideas and concepts rubbing against each other can produce a spark of creativity that you can’t get in a consensus environment. When everyone focuses on agreeing and trying to please, you’ll soon find yourself on the Bus to Abilene , a special kind of purgatory for specialists in groupthink. Patton Click To Tweet.

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10 Common Thinking Errors Leaders Make

Mark Sanborn

Examples: A CEO ignores market research that suggests a new product will not be well-received because he or she firmly believes it’s a good idea. A business leader expands into new markets without sufficient research, thinking that past success will automatically translate to new ventures.

Dunning 104
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Navigating the Mental Minefield: A Guide for Leaders

Mark Sanborn

In Practice: A CFO might confidently project revenue figures while neglecting market uncertainties and potential disruptions. Groupthink: The Consensus Conundrum The Trap: The desire for group harmony can lead to unchallenged decision-making and potentially flawed outcomes.

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10 Common Thinking Errors Leaders Make

Mark Sanborn

Examples: A CEO ignores market research that suggests a new product will not be well-received because he or she firmly believes it’s a good idea. A business leader expands into new markets without sufficient research, thinking that past success will automatically translate to new ventures.

Dunning 52
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Navigating the Mental Minefield: A Guide for Leaders

Mark Sanborn

In Practice: A CFO might confidently project revenue figures while neglecting market uncertainties and potential disruptions. Groupthink: The Consensus Conundrum The Trap: The desire for group harmony can lead to unchallenged decision-making and potentially flawed outcomes.

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Want a Team to be Creative? Make it Diverse

Harvard Business Review

This is the opposite of groupthink, the creativity-killing phenomenon of too much agreement and too similar perspectives that often paralyzes otherwise great teams. Everyone is just like us — say, marketers or engineers. Finally, integrating divergent views to boost creativity is a natural job for marketers.