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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 222
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Executive Search Market and Its Growth in Saudi Arabia

N2Growth Blog

The executive search market in Saudi Arabia is poised for significant growth, with an estimated value of $2.2 However, the market also faces challenges such as a scarcity of qualified talent, high costs associated with executive search services, and a need for more transparency in the search process.

Execution 195
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The Changing Landscape of C-Suite Executive Tenures: Insights and Implications

N2Growth Blog

Real-life examples of declining tenure among C-suite executives in Forbes Global 2000 or S&P 500 companies include General Electric (GE) and McDonald’s Corporation, which have witnessed shorter CEO tenures in the last decade. Research has shown that there is an optimal CEO tenure that maximizes shareholder value.

Execution 399
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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Companies try to relativize negative emotions and convey that there can be something constructive within the bad. Agility is key. What’s next for CPG Hiring?

Trends 368
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Help Your Global Talent Succeed and Lead - Cultivate Communication Skills

Great Leadership By Dan

Guest post by Nancy Vason: As leaders of global businesses, you draw from a deep well of talent. You employ engineers, plant managers, economists, IT managers and marketing directors from all over the world. Are they leading global teams? How can you cultivate the communication skills of your global team?

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Is The Digital Sector Most Resilient?

The Horizons Tracker

Economic resilience In 2020, the global outbreak of the SARS-CoV-2 virus resulted in a 3.5% year-on-year decline in global economic activity. Sectors with high and medium-high digital intensity did fare better in terms of stock market performance compared to sectors with low and medium digital intensity.

Crisis 116
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Society Needs a Leadership Paradigm Shift

Leading Blog

We’ve constructed an “anatomy of leader character” based on a set of 11 dimensions and associated behaviors. He is director of the CAA Group of Companies, an adjudicator with the Capital Markets Tribunal, and from 2015 to 2019 was a commissioner with the Ontario Securities Commission. 30, 2023).