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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 286
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Executive Search Market and Its Growth in Saudi Arabia

N2Growth Blog

The executive search market in Saudi Arabia is poised for significant growth, with an estimated value of $2.2 However, the market also faces challenges such as a scarcity of qualified talent, high costs associated with executive search services, and a need for more transparency in the search process.

Execution 195
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How Big Companies Can (and do) Innovate Like a Start-Up

Leading Blog

In Creative Construction , Gary Pisano says that when big organizations fail to innovate, the root cause is often related to “management practice and leadership than with organizational scale per se.” Creative Construction is the process of sustaining and rejuvenating an existing organization’s innovative capabilities.

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Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Marketers determine how to bring the brand promise to life. Everything.

Marketing 173
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5 Leadership Lessons: The Velocity Manifesto

Leading Blog

In today’s high-velocity environment, Scott Klososky believes you need to understand how to guide your organization in the implementation and usage of technology—in short, how your organization “does” technology. [As Speed is our friend in almost every case. Younger generations will not operate like the current generation of leaders ….If

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CPG Hiring Trends

N2Growth Blog

The evolution of new technologies and the COVID-19 pandemic have greatly influenced consumer habits worldwide, consumers are becoming more demanding, and companies are working on efficiencies to offset the negative impact of inflation on their P&Ls. Physical skills are steadily declining as automation technologies become more advanced.

Trends 368
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The Changing Landscape of C-Suite Executive Tenures: Insights and Implications

N2Growth Blog

This notable difference between median and average tenure suggests various factors are at play, including increased shareholder activism, faster business cycles, and the impact of disruptive technologies. Factors affecting global trends, such as technological changes and shifts in stakeholder expectations, are also contributing to this trend.

Execution 397