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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 286
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10 Books You Should Read This Winter 2024

Leading Blog

Research shows that repeated experiences of intriguing, constructive failure can help students (and our own children, and anyone else we lead) develop creativity and learn more deeply. When carefully curated, failure can become a signal for learning, not the noise detracting from it. Business is on the cusp of a profound transformation.

Books 309
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The Strategic Imperative of Board Evaluations

N2Growth Blog

Technological tools to enhance board effectiveness through evaluation from advanced analytics to artificial intelligenceare transforming how evaluations are conducted. At N2Growth, we consistently observe that organizations committed to rigorous board assessments experience faster adaptation to market shifts and higher rates of innovation.

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Why Candidate Experience Matters More Than Ever

HR Digest

Companies must focus on three key pillars: transparent communication , constructive feedback loops , and user-friendly technology. Constructive feedback, even in rejection, transforms the candidate experience from a transactional process into a meaningful interaction. However, technology must be used thoughtfully.

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Executive Search Market and Its Growth in Saudi Arabia

N2Growth Blog

The executive search market in Saudi Arabia is poised for significant growth, with an estimated value of $2.2 However, the market also faces challenges such as a scarcity of qualified talent, high costs associated with executive search services, and a need for more transparency in the search process.

Execution 195
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How Big Companies Can (and do) Innovate Like a Start-Up

Leading Blog

In Creative Construction , Gary Pisano says that when big organizations fail to innovate, the root cause is often related to “management practice and leadership than with organizational scale per se.” Creative Construction is the process of sustaining and rejuvenating an existing organization’s innovative capabilities.

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Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Marketers determine how to bring the brand promise to life. Everything.

Marketing 173