Deming Institute

FEBRUARY 15, 2016

The SME deck is to be developed in two months, with weekly two hours meetings, on-line or face to face depending on the location of my clients. 4) Develop an org chart to assign responsibilities and communicate it to everyone. Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. Customers.

Deming 28

Deming SWOT Root Cause Analysis TRIZ 28

Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Do what works! But the true success came in the way that they appealed to their customers.

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

JULY 15, 2014

Making these past and present narratives accessible to current and future audiences is an important role because it captures the spirit of the organization and uses that to develop an even stronger brand. Given the skills and span of responsibility required, this function should sit in the marketing department.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

MARCH 29, 2013

Successful global advertising concepts, as demonstrated by the EffectiveBrands consultancy's Leading Global Brands project, start with a simple but powerful idea: they address a universal human motivation that crosses cultures. Below we examine two campaigns from companies that have effectively applied these interrelated principles.

Advertising 8

Advertising Glocalization Globalization Brand 8