People Do Business With You…But Why?
Women on Business
JANUARY 11, 2011
According to author and thought leader Simon Sinek, people buy the “why.” It is not because they had some unique access to talented people, advertising, consultants or the media. By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it?
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