Consultative Innovation Management Market Penetration 
Harvard Business Review
SEPTEMBER 3, 2012
Enter my co-author, MIT-trained strategist and engineer Juan Carlos Méndez-García, who consults with both start-ups and Fortune 500 companies. Then you enter hypergrowth, which typically happens somewhere between 10-15% of market penetration. Saturation is reached at 90%+.
Harvard Business Review
SEPTEMBER 9, 2015
Welch was convinced that the speed of globalization and technological innovation in the 21 st century would require companies to work very differently – with shorter decision cycles, more employee engagement, and stronger collaboration than had previously been required to compete. Senior management knew this was an issue.
Expert insights. Personalized for you.
11 
Let's personalize your content