Deming Institute

FEBRUARY 15, 2016

14) Create a structure in top management that will push every day on the above 13 points. Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. Procedures Poka-yoke , visual management , SMED and 5S. Improvement and Innovation. 19) Celebrate innovation. 19) Celebrate innovation.

Deming 28

Deming SWOT Root Cause Analysis TRIZ 28

Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Do what works! But the true success came in the way that they appealed to their customers.

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

JULY 15, 2014

Early last year, I helped craft a presentation for a gathering of senior managers at a clothing company. Given how fashionable storytelling is today, you’d think every market-centered company would have a person like this on staff to manage the collective memory of its brand. That’s a goal all businesses should have.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

MARCH 29, 2013

Successful global advertising concepts, as demonstrated by the EffectiveBrands consultancy's Leading Global Brands project, start with a simple but powerful idea: they address a universal human motivation that crosses cultures. Coca-Cola has similarly embraced the glocal model.

Advertising 8

Advertising Glocalization Globalization Brand 8