Content Direct Marketing Marketing Technology 
Miles Anthony Smith
MAY 2, 2018
Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.
Harvard Business Review
AUGUST 21, 2014
If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. were more profitable in the pre-digital age because of the fragmented broadcasting market, but they do make money today. Aren’t publishers failing?”
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Harvard Business Review
OCTOBER 20, 2015
Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.
Harvard Business Review
NOVEMBER 3, 2014
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. This is a wasted opportunity.
Harvard Business Review
NOVEMBER 3, 2014
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. This is a wasted opportunity.
Harvard Business Review
OCTOBER 18, 2012
As a company that thrives when people consume more content, Netflix routinely serves up personalized recommendations to customers based on their feedback on films they've already viewed. Such a list would be very valuable, given the costs of the marketing and inducements it would save. Film ratings. But still, it is 92% wrong.
Strategy Driven
MAY 6, 2011
It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. You employ state-of-the-art technology and are in the vanguard of your industry. You must have both a Sales Plan and a Marketing Plan as sub-sets of your Strategic Plan.
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