Strategy Driven

JUNE 13, 2024

In the dynamic world of marketing, content remains king. Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Here are some tips to help you strengthen your content marketing strategy and achieve better results.

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Marketing Strategy Content Marketing Strategy 109

N2Growth Blog

SEPTEMBER 13, 2024

They are the bridge between departments, weaving the voice of the customer into every touchpoint and interaction, ultimately positioning the organization for market success. By designing personalized customer journeys and cultivating an inclusive workplace, the CXO becomes a driving force for innovation and sustainable success.

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In the CEO Afterlife

DECEMBER 29, 2013

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Marketers determine how to bring the brand promise to life. Everything.

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N2Growth Blog

JANUARY 23, 2018

To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Digital technology continues to transform both the retail and consumer experience.

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Strategy Innovation Competitive Advantage Incubator 210

N2Growth Blog

APRIL 17, 2011

You will find that the best leaders, communicators, teachers, and innovators have a true knack for taking extremely complex, dense or intricate content and making it engaging and easy to understand. In fact, it was Leonardo Da Vinci who said: “simplicity is the ultimate form of sophistication.&#

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Innovation Excellence

JUNE 9, 2016

If you want to know how to leverage content marketing to position your product in your customer’s mind, a great person to ask is Jerod Morris, VP of Marketing at Rainmaker Digital. Previously CopyBlogger, Rainmaker Digital is the most authoritative source I know for content marketing. Continue reading →

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N2Growth Blog

DECEMBER 1, 2010

The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. The Market “is&# the Message : This view of messaging values the target audience above all else.

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N2Growth Blog

NOVEMBER 16, 2010

I would love to get your insights on site and content. Brian Dodd on Leadership Mike, Thanks for the reply. Kevin and I have been in touch and I will definitely stay linked in with him. I Think Not. Whos Reading N2growth Twitter Updates mikemyatt: Poor work requries a lot of explanation beca. mikemyatt: RT @janemyatt Their sacrifice.

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Blog Leadership Depreciation Brand 366

N2Growth Blog

SEPTEMBER 19, 2010

The most successful people I know consume written content at a pace that far exceeds that of the average person. With the plethora of reading material on the market today it is not a simple thing to make sure that you’re covering all the bases in a time efficient fashion. To the person, the best leaders I know are prolific readers.

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Blog Open-book Library Learning-by-Doing 419

In the CEO Afterlife

APRIL 1, 2012

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

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Strategy Driven

AUGUST 5, 2021

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your video marketing campaign should use tutorials to expand upon the strategy of using how-to videos.

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B2B Video Marketing Marketing Strategy 144

In the CEO Afterlife

JUNE 17, 2012

I was devoted to master strategies and “big play” innovations that ideally positioned a company to dominate their chosen market(s) and enjoy sustainable competitive advantage. In today’s world, Apple , Google and Facebook are the poster boys of transformational innovation. No big deal.

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Strategy Competitive Advantage Innovation Operations 229

Strategy Driven

APRIL 9, 2020

Marketing is one of the most dynamic fields in the world, and one that changes every day. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented. Shoppable Post. A More Demanding Job Marketplace.

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Trends Marketing Content Audience 121

Strategy Driven

JANUARY 4, 2021

Market share and thus positioning has become paramount, as those that fall by the wayside, leave openings to be filled. But just how do you regain lost ground or perhaps, capitalize on a hole in the market? Your content strategy is perhaps the single-most-important part of your market-hold or market-expansion campaign.

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Women on Business

SEPTEMBER 21, 2012

We all know that to be successful in today’s global market we need a web presence and I have uncovered the best kept secret in web design. Once your design picked, and thanks to the friendly drag and drop interface, members can add content by simply dragging and dropping little tools—called widgets— onto their pages. Introducing ….

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Tools Entrepreneur Video Content 277

Terry Starbucker

JANUARY 13, 2013

They just have to go fix it—often in the face of people who say it’s impossible or are content with the status quo.”. At Facebook, allegiance to the hacker way permeates every aspect of the business, from product innovation to organizational structure to management and training.

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CEO Word of Mouth Marketing Leadership IPO 335

The Horizons Tracker

MARCH 26, 2025

The lifespan of skills is shrinking, driven by rapid technological change, shifts in the job market, and the need for continuous learning. The job market is also in flux. “With remote work, spontaneous and informal encounters tend to get overshadowed by structured and content-heavy meetings,” the researchers explain.

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Learning-by-Doing Training Participative Content 73

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. It will either serve you well, or be your undoing.

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Media Influence Blog Real Estate 407

N2Growth Blog

NOVEMBER 8, 2010

A person could either take several minutes to explain the evolution of technologies, mediums, shift in content paradigms, engagement practices and market dynamics that came together to make the Internet a more valuable and efficient space, or they could just utilize &# social media&# as a descriptive aid to make the connection.

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Blog Collins Efficiency Brand 360

Innovation Excellence

JUNE 25, 2016

The greatest innovations in marketing have occurred over the past decade, and are fueled by crowd-driven venues and user-generated content. Continue reading →

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Marketing Tactics Innovation Content 75

Leading Blog

MARCH 1, 2023

Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. In The 16 Undeniable Laws of Communication , John C. Maxwell shares everything he’s learned from a lifetime of communication. The result: mixed signals.

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Books Incentives Leadership Competitive Advantage 357

Tanveer Naseer

AUGUST 9, 2017

Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics.

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Strategy Driven

AUGUST 18, 2021

However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. One option to consider is influencer marketing. Many hospitality entrepreneurs haven’t gone down this path yet, but it can be an innovative and often lucrative marketing tactic to test out.

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Influence Marketing Discount Brand 126

Lead Change Blog

MARCH 8, 2017

A well-designed, user-friendly website is an important part of marketing and fundraising for your nonprofit organization. The Innovative Finance Foundation (IFF) uses www.if.foundation for its network dedicated to funding sustainable development and ending extreme poverty. Your domain name is free advertising for your organization.

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Advertising Public Relations Finance Creativity 222

N2Growth Blog

MAY 16, 2010

It applies to your branding, marketing, supply chain, and ultimately to your customer base. I’d love to see research sources supporting your contention, which is an interesting one. It will be interesting to see if the next round of Google innovation will be as successful as the beauty of their initial simplicity.

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Business Model Brand Blog Supply Chain 344

N2Growth Blog

APRIL 2, 2010

Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside.

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Media Blog Tools Influence 382

Rich Gee Group

JANUARY 29, 2025

Why You Need To Play With AI Right Now AI Tools arent just shiny new toys for tech enthusiasts; theyre a transformative force for productivity, decision-making, and innovation. Whether youre weighing pros and cons or analyzing a market trend, its like having a brainstorming partner on tap. Innovation Engine: Stuck on a problem?

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Drucker Brainstorming Learning-by-Doing Tools 195

Innovation Excellence

AUGUST 4, 2022

GUEST POST from Shep Hyken Content marketing is a sound strategy. Most companies use content to deliver value-added information that gets customers excited about what they sell. Using email, texting, and social media, companies, and brands are taking advantage of an effective way to connect with customers.

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Content Tips Brand Media 98

Strategy Driven

JUNE 25, 2024

Content is the cornerstone of any successful business strategy. From website copy to social media posts, content is the bridge that connects a business to its potential customers, making it an important element in showcasing your business. Here’s why content is so important.

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Content Audience Newsletter Brand 81

Tanveer Naseer

JANUARY 15, 2013

By contrast, the two books reviewed below offer highly specific ways of engaging culture to build more effective, productive, and innovative organizations. Inclusion means relying chiefly on employees’ talk to generate ideas and content. “If Behave less hierarchically! Become a change agent!

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Open-book Books Learning-by-Doing Participative 273

Chart Your Course

APRIL 29, 2013

Innovation has always been what makes good businesses great. And innovation does not happen without change and risk. For instance, a business wants to expand its social media marketing. Start by creating a lead team responsible for posting content. Part of being a leader is managing change. As Martin Luther King Jr.

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White Paper Human Resources Consensus Resistance 231

N2Growth Blog

SEPTEMBER 14, 2010

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. I initially wanted to self publish Defy Gravity, so that I could keep control of my content. I’m the biggest Gravity machine I know!

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Open-book Greenleaf Blog Marketing 272

N2Growth Blog

NOVEMBER 29, 2010

As an example, the marketing assistant who receives a comparatively small bonus when contrasted to that of a sales person feels that his/her contribution is minimized and feels treated unfairly. At first blush, I'd redirect you to the content of the post above which addresses the concern expressed by your company, as well as my rebuttal.

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Lead Change Blog

MAY 20, 2019

When we started out, the students launched gung ho into the project, determined to create an amazing product without undertaking much market research. Yes, some failed — but eventually they came up with a great design that was really functional and based on their market research of what the other students wanted to buy.

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Power Open-book Workshop Products 235

Lead on Purpose

DECEMBER 12, 2011

This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. As the title indicates, the book’s content is geared towards people starting new businesses. Put your focus and efforts into growing your products’ market share and revenue.

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Ries Company Entrepreneur Definition 216

Tanveer Naseer

JANUARY 13, 2012

Of course, in light of the need for quicker responses to market changes and more innovative thinking, leaders need to look beyond the familiar, tried-and-true selection variables used both to locate new talent, as well as gauge leadership potentials within their ranks.

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Organization Incentives Audience Blog 215

Tanveer Naseer

APRIL 24, 2012

Thanks to a combination of technological advances, emerging global markets and demographic shifts, both the kind of work we’ll do – and how we’ll do it – is undergoing a radical transformation to better mirror the needs and demands of today’s global economy.

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