Lead Change Blog

MAY 11, 2017

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product.

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Marketing Strategy Marketing Strategy Budgeting 255

Lead Change Blog

JANUARY 30, 2018

It is easy to say that the critical component of your content marketing can be successfully put through with other marketing strategies like getting to know your audience or being concise and brief in your communication. Therefore make a fence of what you really want to communicate in your content. Cut to the Challenge.

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Strategy Succession Audience Leadership 282

N2Growth Blog

DECEMBER 18, 2024

Instead, it has evolved into an indispensable leadership position encompassing digital innovation, organizational change, and business model reinvention. From Operational Oversight to Transformational Leadership Historically, many organizations assumed their IT departments could organically steer digital growth.

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Influence Strategy Supply Chain Agility 195

N2Growth Blog

NOVEMBER 16, 2010

Kevin Eikenberry ( @kevineikenberry ) opened-up voting for The Best Leadership Blogs of 2010 yesterday , and the N2growth blog was one of 11 blogs nominated for the award. I know all but one of the other nominees and would highly recommend any of them as a high quality source of leadership information. Great stuff!

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Blog Leadership Depreciation Brand 366

Next Level Blog

MARCH 12, 2025

At least three things seem to be critical for executive leaders and their leadership teams in a BANI operating environment: agility, seamless, no drama collaboration, setting the early warning radar system to high. The post How to Navigate a BANI World: A Leadership Playbook for Turbulent Times first appeared on The Eblin Group.

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Scenario Planning Agility How To Leadership 144

Leading Blog

MARCH 1, 2023

H ERE'S A LOOK at some of the best leadership books to be released in March 2023 curated just for you. For bulk orders call 1-626-441-2024 * * * “A library is not a luxury but one of the necessities of life.” — Henry Ward Beecher * * * Follow us on Instagram and Twitter for additional leadership and personal development ideas.

Books 357

Books Incentives Leadership Competitive Advantage 357

Terry Starbucker

JANUARY 13, 2013

The book is a fascinating deep dive into many aspects of Facebook’s meteoric success, but I was particularly interested in her perspectives on the importance of great leadership. They just have to go fix it—often in the face of people who say it’s impossible or are content with the status quo.”.

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CEO Word of Mouth Marketing Leadership IPO 335

Lead Change Blog

DECEMBER 16, 2014

What can we learn from these top digital marketers, and how do we engage and influence them? Shares links and/or retweets others’ content at a higher rate than conversationalists and brand champions. Centers around one or two core themes; shares content and perspectives that builds personal brand. Brand Champions.

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Brand Influence Quinn Media 346

Lead Change Blog

MAY 29, 2020

At present, it’s hard to tackle any issue pertaining to leadership or management without addressing Covid-19, which is impacting on marketplaces and workplaces across the globe. With this in mind, the Coronavirus outbreak arguably represents an opportunity for growth and innovation, and good leadership will be central to ushering this in.

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Innovation Leadership Long-term Technology 236

Leadership Freak

APRIL 21, 2012

It included social media content and making money using your online presence. Leadership brand building: On the negative side of brand building, I know leaders who are “save the day” leaders. People who aren’t known for something haven’t done anything. How to Build a Brand,” was the title we settled on for a recent presentation.

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Brand How To Leadership Media 240

Great Leadership By Dan

JULY 2, 2020

Guest post from Brad Chase : No business subject garners more attention than leadership. There are endless leadership books, classes, websites and more. And that includes the other critical components of great leadership. The second component is market potential, how much profit can be made in your business.

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Succession Leadership Class Strategy 233

Lead Change Blog

JANUARY 6, 2021

Join Becky Robinson for a free, half-hour webinar on January 13 at 1:00 PM (ET) where she’ll be covering some key areas to include within your content marketing strategy, how implementing these concepts will grow your thought leadership, and how to increase the exposure of your message through consistent messaging.

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Schein Webinar Marketing Strategy Construction 357

Lead Change Blog

MAY 15, 2017

Social media allows them to expand their leadership to a wider audience. He improves the way people perceive his leadership by allowing everyone to post comments and ask questions. The Power of Social Media Leadership. Social media is much more than an opportunity for smart marketing. It’s about leading.

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Media Leadership Audience Content 219

In the CEO Afterlife

DECEMBER 29, 2013

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Marketers determine how to bring the brand promise to life. Everything.

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Marketing Human Capital Human Resources Brand 173

N2Growth Blog

NOVEMBER 26, 2018

This White Paper is excerpted and adapted from Ultra Leadership: Go Beyond Usual and Ordinary to Engage Others and Lead Real Change (Giuliano, Lioncrest, 2016). The problem is leadership on autopilot. In such an underperforming state, without leadership that can drive real change, organizations are trapped in a vicious cycle.

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Leadership Development Development Leadership Self-aware 326

Tanveer Naseer

JULY 19, 2011

I’m delighted to present a new feature here on my site: a new podcast series called “Leadership Biz Cafe&#. Guy is the co-founder of the popular online content aggregator Alltop.com (you may have noticed the site badge in the sidebar of my site) as well as one of the founding partners of Garage Technology Ventures.

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Leadership Long-term Books Content 244

Joseph Lalonde

OCTOBER 9, 2022

Sponsored content opportunities are a great way to increase website traffic and establish expertise in a particular field. These content pieces are often highly targeted to build trust and warm your audience. These pieces can also be very beneficial for your content, increasing both the quality and relevance of your content.

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Content Tips Audience Brand 156

Lead Change Blog

APRIL 27, 2016

Marketers who prioritize blogging are also thought to be 13 times more likely to achieve a positive Return on Investment (ROI), and this underlines the reach of the cost-effectiveness of publishing branded content. Can you lead through your Content? Here are three reasons why the answer is yes.

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Blog Content How To Brand 150

N2Growth Blog

NOVEMBER 23, 2010

Let me be clear: leadership and diversity should have nothing to do with one another. This blog was recently nominated for Kevin Eikenberry’s Best Leadership Blogs of 2010 , and I noticed recently that Kevin was taking heat from the gender police for having only one woman on the list of nominees.

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Diversity Blog Leadership Learning-by-Doing 350

N2Growth Blog

DECEMBER 1, 2010

The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. The Market “is&# the Message : This view of messaging values the target audience above all else.

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Blog Audience Brand Influence 320

Tanveer Naseer

FEBRUARY 12, 2013

including digital marketing success. The digital marketing promise has always included the ability to measure the impact of your online marketing dollars. Delivering on this promise has been a challenging activity that many leaders grapple with when measuring digital marketing benchmarks for success.

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CPA Organization Succession ROI 273

N2Growth Blog

SEPTEMBER 13, 2024

They are the bridge between departments, weaving the voice of the customer into every touchpoint and interaction, ultimately positioning the organization for market success. This involves telling a compelling brand story, keeping the brand consistent across all touchpoints, and strengthening its presence in the market.

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Diversity Long-term Loyalty Brand 360

N2Growth Blog

NOVEMBER 27, 2017

Last Friday, McDonalds tweeted from its @McDonaldsCorp account: “ Black Friday * Need copy and link *” Interestingly, it seemingly failed to include any promo content in the tweet, leaving readers to wonder was this an epic fail in the marketing department or a deliberate action intended to drum up interest and buzz for the brand.

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Marketing Strategy Brand Bottom-up 170

CEO Blog

NOVEMBER 19, 2010

CEO Blog - Time Leadership Friday, November 19, 2010 Mostly Links and Random Thoughts Today, I thought I would change it up a bit an just do a few links to content that might interest. I call it CEO Blog - Time Leadership because of my keen interest in time. I had feedback that my blog was turning into just a book review blog.

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Blog CEO Blue Ocean Strategy Leadership 189

Modern Servant Leader

JANUARY 5, 2020

Supplier Diversity : In large organizations, marketing services are often provided by third parties. Programming : If NBC Universal cannot identify and prevent diversity failures in their own marketing, viewers will infer little trust in their ability to do so with programming. What is True Diversity in Leadership.

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Diversity Examples Leadership Advertising 246

N2Growth Blog

SEPTEMBER 19, 2010

The most successful people I know consume written content at a pace that far exceeds that of the average person. With the plethora of reading material on the market today it is not a simple thing to make sure that you’re covering all the bases in a time efficient fashion. To the person, the best leaders I know are prolific readers.

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Blog Open-book Library Learning-by-Doing 419

N2Growth Blog

MAY 13, 2024

The Role of Leadership Training in Enhancing Business Growth Leadership training programs equip individuals with the essential competencies necessary to succeed in today’s business landscape. Effective leadership enhances productivity and creates an environment that fosters growth and expansion.

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Training Company Leadership Scenario Planning 221

In the CEO Afterlife

APRIL 1, 2012

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

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Trout Reis Sports Brand 249

Lead Change Blog

MAY 22, 2017

If you’re a leader who owns a small business, you may be wondering how you can add this tool to your marketing arsenal , and what follows is five smart ways any leader can use Pinterest to its advantage. It could be argued that Pinterest is more a form of content marketing than it is a social media platform. Repurpose content.

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White Paper Seminar eBook Content 232

Lead Change Blog

MARCH 17, 2011

Every now and then I read an article by so-called “thought leaders” that just leaves me wondering “do people really believe this stuff when they write it, or are they just so busy cranking out new content for the marketing … Continue reading → Lead Change Group - Leaders Growing Leaders.

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Content Article Marketing Leadership Development 291

Leading Blog

MAY 9, 2013

Naturally contagious content usually evokes some sort of emotion. High-arousal emotions—awe, funny, anger, anxiety—are shared more than low-arousal emotions like contentment and sadness. Marketing' Think about whether the message will be triggered by the everyday environments of the target audience. Not all emotions are equal.

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How To Advertising Audience Content 285

N2Growth Blog

MAY 27, 2019

I would argue that the majority of today’s followers are seeking entertainment value, they are not looking for leadership anymore. We’ve forgotten some of the fundamental success factors of leadership and we’ve also neglected to modernize our Brand to attract and retain followers. Add some entertainment value to your content.

Micromanagement 275

Micromanagement Delegation Brand Learning-by-Doing 275

Tanveer Naseer

AUGUST 9, 2017

Organizations in practically every industry are struggling to attract and retain great talent, especially in senior and executive leadership roles. With average job tenures dropping at every level, Human Resource professionals may need to play a more active role in leadership development and coaching.

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Management Short-term Long-term Objective 276

Tanveer Naseer

DECEMBER 27, 2011

.” — Salah Boukadoum, Soap Hope “One of the main lessons I learned this year is that my best return on investment is through holding free marketing classes and educational seminars. I receive monthly incentives to share my views on content I find noteworthy and relevant for my audience.

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Leadership Taylorism Taylor Learning-by-Doing 204

N2Growth Blog

SEPTEMBER 4, 2011

The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message (the relevant message) regardless of the medium, market, or constituency being addressed. The Market “is” the Message : This view of messaging values the target audience above all else.

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Audience Chief Executive Officer Media Content 321

Strategy Driven

NOVEMBER 10, 2020

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology. It is cost-effective.

Marketing 119

Marketing Company Audience Media 119

Modern Servant Leader

JANUARY 17, 2013

In an evolving digital work place, it is critical for leaders to think of their products, services and leadership in terms of SoCoLoMo. Employee Trust: 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. Commerce and Content. Why is SoCoLoMo important?

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Forrester Retail Media Succession 259