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Yet rather than license its breakthrough technology to a company such as Nikon and sell the product through traditional camera retailers, Lytro is building its own camera that it will sell through Internet channels such as Amazon and via the company's own website. Sales channels can also choke bold inventions.
So, like good innovators, we began working on a solution to our colleague’s problem by building an automatic liquor inventory-management system. The integration between the tags, the storage unit, and the software was technologically tough to pull off. Our failure highlights a hidden challenge facing innovators today.
Likewise, companies like PCH International and Dragon Innovation are now available to manage contractmanufacturing and otherwise “make manufacturing feel easy” to entrepreneurs or small companies, as noted by The Wall Street Journal’s Chris Mims last year.
The resulting challenges may include new contract-manufacturing relationships, which can be a complicated and disorienting process for the uninitiated. My favorite example of this is iRobot , the maker of the innovative Roomba vacuum. Information & technology Operations Organizational culture Product development'
As companies rethink their supply chains, they ought to seriously consider embracing a new manufacturingtechnology that’s now ready for prime time: 3-D printing. No longer relegated to trinkets and prototyping, 3-D printing, which is also called additive manufacturing , is now moving into mass production.
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