Remove Core Competence Remove DCF Remove IRR
article thumbnail

Lafley’s P&G Brand Cull and the 80/20 Rule

Harvard Business Review

For example, which 20% of technical P&G core competences generate 80% of the meaningful features and functionality of the company’s core brands? Which 20% of employees — and key suppliers — produce the 80% that core technical competence or capability?

Brand 8