Harvard Business Review

JANUARY 9, 2014

To tap into social business’ greater value, it will take more than launching a few corporate accounts on Facebook, LinkedIn, and Twitter (represented by the 42% above). Then came the next wave, external social business, rooted in customer service, corporate marketing, and communications. Marketing Social media'

Media 15

Media ROI Corporate Accountability Guidelines 15

Harvard Business Review

JANUARY 23, 2012

Part of the problem is that the industry is still moving at warp speed, and the company has dwindling resources to deploy against innumerable innovation challenges. RIM could opt to double down on the corporate market, broadening its business from device maker into fields such as mobile security services and bandwidth management.

Strategy 16

Strategy CEO Strategic Planning Consensus 16

Harvard Business Review

JUNE 25, 2018

Still, market research suggests that future markets for its products and services could be huge — with the U.N. Sustainable Development Goals forecast to generate market opportunities of over $12 trillion a year by 2030 (and that’s considered a conservative estimate). .”

TBL 15

TBL Bottom-up Long-term Early Adopters 15

Harvard Business Review

MARCH 2, 2016

Its function is to grow companies by turning active economic activity into static bags of capital; in doing so, it has taken a liquid medium necessary for our economy’s circulation and frozen it in corporate accounts. After all, digital corporations will necessarily carry out corporate code better than their predecessors.

Technology 8

Technology Short-term Long-term Creativity 8