Cost-Benefit Analysis Due Diligence Education Marketing 
Harvard Business Review
MARCH 13, 2013
Its primary social metric is the number of lives reached in base-of-pyramid markets. With a mission to fight poverty in New York City, the foundation puts each of its 200-plus grants through a cost-benefit analysis every year. One of its primary metrics is the expected increase in lifetime earnings of its clients.
Harvard Business Review
AUGUST 15, 2017
This requires due diligence, says Younger. “Before you respond to a request or knock on a door in a marketing capacity, you need to establish that the company can pay you and will pay you,” he says. ” It’s been an education, and over time she’s mastered the process.
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