Remove Cost Center Remove Management Remove Marketing
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The Changing Role of the CMO

Marshall Goldsmith

Marketing is everywhere, but with the ubiquity of slogans and ads, it's easy to forget that there's more to marketing than meets the eye. Not an expert myself in marketing myself, I recently spoke with my friend Susanne Lyons, former chief marketing officer of Visa and Charles Schwab (SCHW) and decorated veteran marketer.

Metrics 110
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Why Leaders Need To Stop Using Performance Reviews

Tanveer Naseer

Argument 1: Performance reviews can put off for up to a year what needs attention now Performance reviews can be a passive-aggressive haven for managers afraid to lead in the present. One of your most promising managers has just led a two-year late-to-market death march on a brand extension that has launched and failed.

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How Cloud Computing Is Changing Management

Harvard Business Review

Theories and practices of management often spring from the opportunities created by new technologies. Client-server technology begat enterprise resource planning systems, and the consequent system-wide visibility that was required for what we call business process management (BPM). yagi studio/Getty Images.

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Morning Advantage: All I'm Askin' Is for a Little Respect

Harvard Business Review

Marketers get no respect, writes Ivey Business School professor Niraj Dawar on INSEAD's blog. Yes, marketing faces a steep uphill battle its quest for a seat at the table of valued corporate functions. For one, it’s a cost center. So what can marketing do to regain respect? BONUS BITS: Double-Edged Swords.

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People Are Not Cogs

Harvard Business Review

We manage the measurable, rather than the things that create meaning that fuels creativity, that enables innovative thinking and that helps any company to outpace the market. We tag performance as the quantitatively focused work of what we can design, market, measure, track, bill, and monetize. Maybe yes, maybe no.

Hamel 19
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Why Marketing Needs Closer Ties to IT

Harvard Business Review

As marketing continues to shift and improve, we’ve come to rely on IT to provide expertise on current technology and, perhaps more importantly, to provide a road map that shows where technology will lead, where integration is critical, and how to make the best use of increasingly sophisticated tools. This means being more strategic.

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Shadow IT Is Out of the Closet

Harvard Business Review

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget.