Remove Cost Center Remove Management Remove Marketing
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The Changing Role of the CMO

Marshall Goldsmith

Marketing is everywhere, but with the ubiquity of slogans and ads, it's easy to forget that there's more to marketing than meets the eye. Not an expert myself in marketing myself, I recently spoke with my friend Susanne Lyons, former chief marketing officer of Visa and Charles Schwab (SCHW) and decorated veteran marketer.

Metrics 110
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Why Leaders Need To Stop Using Performance Reviews

Tanveer Naseer

Argument 1: Performance reviews can put off for up to a year what needs attention now Performance reviews can be a passive-aggressive haven for managers afraid to lead in the present. One of your most promising managers has just led a two-year late-to-market death march on a brand extension that has launched and failed.

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Why Marketing Needs Closer Ties to IT

Harvard Business Review

As marketing continues to shift and improve, we’ve come to rely on IT to provide expertise on current technology and, perhaps more importantly, to provide a road map that shows where technology will lead, where integration is critical, and how to make the best use of increasingly sophisticated tools. This means being more strategic.

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How Cloud Computing Is Changing Management

Harvard Business Review

Theories and practices of management often spring from the opportunities created by new technologies. Client-server technology begat enterprise resource planning systems, and the consequent system-wide visibility that was required for what we call business process management (BPM). yagi studio/Getty Images.

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Morning Advantage: All I'm Askin' Is for a Little Respect

Harvard Business Review

Marketers get no respect, writes Ivey Business School professor Niraj Dawar on INSEAD's blog. Yes, marketing faces a steep uphill battle its quest for a seat at the table of valued corporate functions. For one, it’s a cost center. So what can marketing do to regain respect? BONUS BITS: Double-Edged Swords.

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There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business Review

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

CEO 8
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The Internet Shouldn’t Run on Dirty Energy

Harvard Business Review

There are clear signs of a potential shift in energy sourcing and consumption—and managers of IT and services operating in the cloud should start paying attention to how they can contribute. Here’s why now is the time right to invest in renewable energy sources for the internet: Renewable energy can help reduce a cost center.

Energy 8