Cost Center Marketing Operations 
Harvard Business Review
JUNE 2, 2011
Yet most organizations still operate much as they did in the industrial age. We manage the measurable, rather than the things that create meaning that fuels creativity, that enables innovative thinking and that helps any company to outpace the market. Am I revealing a certain naïveté in even writing this? Maybe yes, maybe no.
Harvard Business Review
SEPTEMBER 13, 2012
An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget.
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Harvard Business Review
FEBRUARY 8, 2018
The complex calculations of the field known as Operations Research were enabled by mainframe computing. The cloud is also a common repository for the collection and analysis of new data, and the place where an increasing number of artificial intelligence operations, like image and speech recognition, are conducted.
Harvard Business Review
FEBRUARY 22, 2012
While social stuff is often associated with marketing or customer service, social can affect every part of the business model , including how we organize. The seven full time employees form a nucleus, or core group to handle program management, operations, and communications. Isn't This Just Another Way To Cut Costs?
Harvard Business Review
FEBRUARY 9, 2011
We call these people Cost Center Consumers, and they come in two flavors. Divas: These are high maintenance consumers who drive costs up after purchase. They tie up your call centers, incur costly returns, and generate other costs that occur below the gross margin line, which is harder to see.
Harvard Business Review
JUNE 26, 2013
With the swipe of a credit card, the customer support team can move to Zendesk or Desk.com; the HR team lives on Workday; the business intelligence group moves to GoodData or Domo; the finance team logs into Netsuite; the marketing department orbits around Marketo and Salesforce''s marketing cloud. Why is this?
Harvard Business Review
SEPTEMBER 8, 2017
These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.
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