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We call these people CostCenter Consumers, and they come in two flavors. Divas: These are high maintenance consumers who drive costs up after purchase. They tie up your call centers, incur costly returns, and generate other costs that occur below the gross margin line, which is harder to see.
After all, hackers have P&L sheets too. One of the most popular misconceptions about security is that it’s destined to be a costcenter and it survives on executive generosity (or paranoia). For example, it’s still common for consumers to reuse passwords for multiple online services.
CSO, CFO, CIO, IT, Ops (Practice Leaders): Typically, these decision makers run costcenters as opposed to generating revenue. Most Business Leaders have P&L goals that were established in the prior year — and anything that puts those projections at risk is a tough sell.
Puma, after making last year's list with it's Environmental P&L, kept the momentum going and announced a new "InCycle" collection with biodegradable sneakers and shirts, and recyclable jackets and backpacks. Announcements on waste may not be exciting, but they demonstrate how companies can turn a costcenter into a source of profit.
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