Cost of Capital Fixed Assets Marketing 
Harvard Business Review
OCTOBER 15, 2013
At many companies the total cash investment in acquisitions, R&D, and fixed assets has not earned back its cost of capital after adjusting for the time lag in realizing incremental benefits. It was the first time a vice chair would be based in an emerging market.
Harvard Business Review
FEBRUARY 7, 2017
Among the firms we identified as focused on the long term, average revenue and earnings growth were 47% and 36% higher, respectively, by 2014, and market capitalization grew faster as well. public market capitalization over this period. .” The differences were dramatic.
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