Beyond Disruption: Innovation Doesn’t Have to Be Disruptive
Leading Blog
JUNE 23, 2023
D ISRUPTION has become synonymous with innovation. In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” In Beyond Disruption: Innovate and Achieve Growth without Displacing Industries , Blue Ocean Strategy authors W. Stay focused on value innovation.
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