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Dinosaurs, Big Consulting Firms and Disruptive Innovation

N2Growth Blog

Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. WHAT IS A DISRUPTIVE INNOVATION?

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Beyond Disruption: Innovation Doesn’t Have to Be Disruptive

Leading Blog

D ISRUPTION has become synonymous with innovation. In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.”

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Innovate Forward

Leading Blog

Technology is the raw material that 21st-century innovators need to build new business capabilities, to develop exciting new products and services, and to create workarounds for the physical distancing measures we will likely endure for the foreseeable future. To streamline operations and control costs. He was born in the U.K.

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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. These roles, while distinct, are increasingly interwoven, and their synergy can unlock unprecedented opportunities for growth and innovation.

Marketing 195
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The Physics of Innovation

Leading Blog

What we were taught in high school science, F = MA , force = mass times acceleration, also describes the physics of innovation. The laws of innovation may be an entirely different application than Newton intended, but tracking through on the metaphor yields pragmatic tips for innovators.

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Building a Digital-First Culture: The Chief Digital Officer’s Blueprint

N2Growth Blog

The CDO’s mandate extends beyond mere technology implementation; it encompasses the development of comprehensive digital strategies and the cultivation of a culture that embraces continuous innovation. This includes fostering a culture that values innovation and agility. Prioritizing customer experience is crucial.

Agility 404
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221