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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

Marketing 345
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CEO Marketing Priorities

N2Growth Blog

COVID-19 has made CEO marketing priorities synonymous with survival. The pandemic has given CEOs more time in their day, and with the proper use of technology, they can now cover more ground than ever before. Lower Costs : No need to hire an ad agency or spend big on production equipment. As always, we welcome your thoughts.

CEO 269
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Building a Digital-First Culture: The Chief Digital Officer’s Blueprint

N2Growth Blog

The CDO’s mandate extends beyond mere technology implementation; it encompasses the development of comprehensive digital strategies and the cultivation of a culture that embraces continuous innovation. Essential Skills for a Chief Digital Officer The role of a CDO demands a unique blend of strategic vision and technological expertise.

Agility 404
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. You'll learn about: The true cost of bad (and good) data.

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Dinosaurs, Big Consulting Firms and Disruptive Innovation

N2Growth Blog

Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. semiconductors (disrupted vacuum tubes).

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Nine Key Strategies for Going Beyond Great

Leading Blog

T O THRIVE in a new, more tumultuous era of social tension, economic nationalism, and technological revolution, you need to go beyond great. And third is “a technological revolution fueled by the exponential growth of global data and digital technologies.”. Great is no longer good enough. Strategy #3: Refine Your Global Game.

Strategy 384