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Identifying Transformational Deans at Top Engineering Institutions

N2Growth Blog

Effective engineering leadership lies at the heart of a premier academic institutions ability to differentiate itself in a competitive market. From creating interdisciplinary research centers to incorporating experiential learning platforms, a forward-looking dean cultivates a learning ecosystem that transcends traditional disciplinary silos.

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Society Needs a Leadership Paradigm Shift

Leading Blog

Making the Necessary Course Correction Although it won’t happen overnight, these key steps will promote the needed paradigm shift to develop positive dimensions of character: 1. This is a more difficult part of the journey, and for leaders to take on an organizational paradigm shift, it needs to course correct throughout.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Good Struggle

Leading Blog

Badaracco says that the inescapable pressures of leadership are intensified today because of the market-driven world in which we live. Almost everything—how we manage our organizations and our lives, how we make decisions at work and at home, and even how we think about ourselves—is deeply shaped by markets and market-based thinking.”

Marketing 284
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Three practices of successful product managers

Lead on Purpose

They focus on this marketing campaign or that new technology, and lose track of what’s most important. Help product marketing set the proper tone for the launch by understanding the new product’s strengths. A company’s success is ultimately a roll-up of all products and services selling for a profit.

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5 Important Things to Remember as an Entrepreneur :: Women on Business

Women on Business

Take something that has already been done and repackage it in a way that attracts or addresses a need from a different target market! Ask the people in your network to keep you in mind or refer you when they come across business opportunity within your specialty; and of course do the same for them. Sell what you love.

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Skills, Hiring, and the College Graduate of 2025

The Horizons Tracker

Employers are looking for job candidates with ethical judgment, adaptability, and critical thinking, according to Drexel Universitys 2025 Annual College Hiring Outlook Report. Colleges like Drexel must prepare graduates to thrive in a competitive job market. Optimism among employers is at its lowest since 2014.

Skills 60