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3 Startup Financing Myths You Should Avoid

Leading Blog

I F you are building a startup, you’ll find no shortage of people who are willing to give you advice, particularly when it comes to raising financing. To do that, you have to show how your market is big enough (a multi-billion dollar market) to support that kind of valuation. Why does it need to be a small market?

Finance 431
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Top Five Internet Marketing Tools for Small Business Owners

Women on Business

Top Five Internet Marketing Tools for Small Business Owners. It’s tough being a small business owner in today’s economy but one proven way to increase your brand awareness and customer base is through Internet marketing. If you own an accounting firm, write about personal finance tips or new tax credit opportunities.

Tools 188
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Diversification Putting Pressure on FinTech Executives

N2Growth Blog

Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets. It will most likely overcome cross-cultural barriers as it expands into new markets.

Execution 387
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6 vital workplace skills you’ll need to succeed in the future

Career Advancement

Having a strong understanding of how to analyze reports will help professionals in departments from finance to HR to help steer their organization in the right direction. Critical thinking ability. Utilizing data also requires strong critical thinking abilities, which will help employees craft valuable recommendations.

Skills 330
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Choosing The Perfect Business Partner

Women on Business

I was a painter and lifelong art aficionado with the idea of opening a studio where people could pursue their artistic passion without fear of embarrassment – and with the help of a little wine, of course. I had a background in marketing and brand management, and working with concepts and ideas was my passion.

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The CFO tech pivot: embracing the right solutions to steer the course

CEO Insider

Yet, despite the unprecedented level of challenges and change, a large proportion of finance leaders are strongly optimistic for the future. […].

CFO 105