article thumbnail

Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

The Cost Per Acquisition – CPA measurement is a ROI measurement used in digital marketing. CPA is a measure of the total digital media or channel cost divided by the number of completed actions. It’s relatively straightforward to generate a CPA model for a paid online advertising program, and for your SEO initiatives.

CPA 273
article thumbnail

Fish Heads and The Value of Great Leadership: An Unforgettable Lesson

Terry Starbucker

After all, I just came from the public accounting arena as a CPA, which was all about debit and credits, numbers and figures, and processes and controls. It was one of the most valuable lessons about leadership, and its importance in a business, I ever got before or since. “ We’ll get better “, he’d promise. No more smell.

CPA 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 10 Biggest Business Mistakes: And How to Avoid Them

Leading Blog

Lawyer, CPA, and serial entrepreneur, Patrick Burke, says he has made most of these big mistakes and has (barely) lived to tell about it. I F YOU CAN LEARN from other’s mistakes, you have a better shot at success. He chronicles them in The 10 Biggest Business Mistakes: And How to Avoid Them. Some of the lessons learned are timing issues.

CPA 377
article thumbnail

The 2 Leadership Traits That Will Set You Apart (and Sustain You For The Long Haul)

Terry Starbucker

After all, I had earned it, having just finished a 28 year run as a CPA, cable company VP of Operations, football stadium project manager, VP of Development for another cable company, and finally, a cable company SVP of Operations. They kept the “fire in my belly” every single day I stepped into the leadership arena.

CPA 192
article thumbnail

(How I Discovered) The Incredible Power Of The Two Most Important Words

Terry Starbucker

I spent hours at my cubicle just studying up for the CPA exam, and serving as a “go-fer” for the higher ups in the office (lets just say I knew my way around the copy and storage rooms). Leadership' Up to that point it had been an uneventful start to my career, since the summer is a slow time for most accounting groups.

Power 321
article thumbnail

Goldilocks, The Three Bears, And Effective Goal Setting

Terry Starbucker

I started as a CPA back in 1982, and was always pretty handy around a spreadsheet (even when they were just 12-column green pads). Once upon a time, there was a little girl called Goldilocks…… I’ve done a lot of budgeting, planning, and goal setting over the course of my career.

Goal 283
article thumbnail

Leaders Can Be Human Too: In Praise of Touchy-Feely

Terry Starbucker

Home About Me About This Blog Starbucker’s Amazon Store TerryStarbucker.com Ramblings From a Glass Half Full Leaders Can Be Human Too: In Praise of Touchy-Feely by Starbucker on February 14, 2010 My first executive leadership opportunity came very early for me – at age 27. Leadership is fundamentally a relationship with followers.

Budgeting 256