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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. The Cost Per Acquisition – CPA measurement is a ROI measurement used in digital marketing. CPA can measure customer activation.

CPA 273
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Fish Heads and The Value of Great Leadership: An Unforgettable Lesson

Terry Starbucker

The region’s manager seemed to be on top of things, and was considered a “ good guy ” and “ personable ” by all who knew him. After all, I just came from the public accounting arena as a CPA, which was all about debit and credits, numbers and figures, and processes and controls. Actually, it took about 2 minutes. No more smell.

CPA 237
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(How I Discovered) The Incredible Power Of The Two Most Important Words

Terry Starbucker

I spent hours at my cubicle just studying up for the CPA exam, and serving as a “go-fer” for the higher ups in the office (lets just say I knew my way around the copy and storage rooms). It was from the high level manager on the Rodeo job. Leadership' And then two days later, I got a phone call. Photo by Bigstock ).

Power 321
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The 2 Leadership Traits That Will Set You Apart (and Sustain You For The Long Haul)

Terry Starbucker

After all, I had earned it, having just finished a 28 year run as a CPA, cable company VP of Operations, football stadium project manager, VP of Development for another cable company, and finally, a cable company SVP of Operations. They kept the “fire in my belly” every single day I stepped into the leadership arena.

CPA 192
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So You Want To Be A Leader? How To Unlock Your Leadership Destiny

Terry Starbucker

I obtained my CPA certificate, rose quickly through the ranks and within 5 years I was a Manager on the fast track to partner. I had no real concept of “leadership” formed in my head. But since the “really desire” wasn’t there, I was unable to fully get myself in the right place to BE a leader, instead of just a manager.

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Those Who Can Speak Close More Sales :: Women on Business

Women on Business

I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Categories : Sales 2 Comments 1 Marisa Phoenix, CPA November 24th, 2010 at 9:17 am This is a GREAT post. Whenever he speaks, he seems to carry the audience in the palm of his hands.

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Leaders Should Be (More) Human Too: In Praise of Touchy-Feely

Terry Starbucker

When I look back at 998 posts and pinpoint the day I completely embraced the concept of More Human leadership, and took my first shot at defining it, it was the day I wrote this post in February 2010. My first executive leadership opportunity came very early for me – at age 27. I vividly remember the first time I tried.

CPA 150