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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. Some measurements become indicators that help with operating and strategic direction. CPA can measure customer activation.

CPA 273
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The 2 Leadership Traits That Will Set You Apart (and Sustain You For The Long Haul)

Terry Starbucker

After all, I had earned it, having just finished a 28 year run as a CPA, cable company VP of Operations, football stadium project manager, VP of Development for another cable company, and finally, a cable company SVP of Operations. They kept the “fire in my belly” every single day I stepped into the leadership arena.

CPA 192
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Goldilocks, The Three Bears, And Effective Goal Setting

Terry Starbucker

I started as a CPA back in 1982, and was always pretty handy around a spreadsheet (even when they were just 12-column green pads). This was a goal typically tied to an operating metric, like the Net Promoter Score, or the company’s “fault rate&# (i.e.

Goal 283
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Leaders Should Be (More) Human Too: In Praise of Touchy-Feely

Terry Starbucker

When I look back at 998 posts and pinpoint the day I completely embraced the concept of More Human leadership, and took my first shot at defining it, it was the day I wrote this post in February 2010. My first executive leadership opportunity came very early for me – at age 27. I vividly remember the first time I tried.

CPA 150
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Recommended Resource – Finance Without Fear

Strategy Driven

William and John arm leaders with the knowledge of what is in each financial statement, how statements relate to each other, and, more importantly, how business operations impact reported financial outcomes. Likewise, it is critical that these leaders be able to draw conclusions about business operations from their financial statements.

Finance 50
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The Timeless Strategic Value of Unrealistic Goals

Harvard Business Review

Strategic intent takes the long view: the act of such intent is to operate from the future backward, disregarding the resource scarcity of the present. Leadership is tested during adversity. Post the 2008 financial crisis, the world has been reset.Today's leadership challenge is about new growth norms in a slow growth world.

Goal 12
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Leaders Can Be Human Too: In Praise of Touchy-Feely

Terry Starbucker

Home About Me About This Blog Starbucker’s Amazon Store TerryStarbucker.com Ramblings From a Glass Half Full Leaders Can Be Human Too: In Praise of Touchy-Feely by Starbucker on February 14, 2010 My first executive leadership opportunity came very early for me – at age 27. Leadership is fundamentally a relationship with followers.

Budgeting 256