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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. The Cost Per Acquisition – CPA measurement is a ROI measurement used in digital marketing. CPA can measure customer activation.

CPA 273
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(How I Discovered) The Incredible Power Of The Two Most Important Words

Terry Starbucker

I spent hours at my cubicle just studying up for the CPA exam, and serving as a “go-fer” for the higher ups in the office (lets just say I knew my way around the copy and storage rooms). It was from the high level manager on the Rodeo job. I was on the lowest rung of the ladder, and there was no mistaking it.

Power 321
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Fish Heads and The Value of Great Leadership: An Unforgettable Lesson

Terry Starbucker

The region’s manager seemed to be on top of things, and was considered a “ good guy ” and “ personable ” by all who knew him. After all, I just came from the public accounting arena as a CPA, which was all about debit and credits, numbers and figures, and processes and controls. No more smell.

CPA 237
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The Most Popular Master’s Degrees for Women in Business

Women on Business

Obtaining your CPA can open many doors and opportunities in the business world. Obtaining a Master’s of Human Resource Management will increase your business knowledge. If you are interested in operations management and the administrative side of business, a MBA could be for you. Human Resources. International Business.

CPA 203
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The 2 Leadership Traits That Will Set You Apart (and Sustain You For The Long Haul)

Terry Starbucker

After all, I had earned it, having just finished a 28 year run as a CPA, cable company VP of Operations, football stadium project manager, VP of Development for another cable company, and finally, a cable company SVP of Operations.

CPA 192
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Tips for Working With Professional Construction Accounting Firms

Strategy Driven

Construction companies need reliable financial reporting to track expenses, recognize revenue, and manage cash flow. A general bookkeeper or inexperienced CPA must address this. Experience The best construction accounting firms have vast experience managing these clients’ unique financial management needs.

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Making The Hard Decision To Stay Or To Let Things Go!

Women on Business

Or perhaps you will give up the accounting role and have a CPA be responsible for managing the daily routine. Otherwise, there might be a time when you decide to sell your position off to another who can take it the next leg of the journey.

CPA 180