Eric Jacobson

DECEMBER 15, 2012

Is one objective to finalize a business plan or marketing plan? Also, since my father was a CPA, he was always reading about new tax laws, so he taught me at an early age to stay up-to-date on my industry and trends. She began her career in law and accounting, but after graduate school, she transitioned into marketing.

Mentor 69

Mentor CPA Objective Long-term 69

Strategy Driven

NOVEMBER 9, 2022

Companies need to make drastic changes to their websites and marketing collateral to recognize the change in the digital marketplace. Sales managers need to do a much better job at onboarding and coaching in this new environment. Printed material is not as important as how the company presents itself on its websites and social media.

Dunning 91

Dunning Supply Chain CPA Compliance 91

Eric Jacobson

JUNE 7, 2013

Is one objective to finalize a business plan or marketing plan? Also, since my father was a CPA, he was always reading about new tax laws, so he taught me at an early age to stay up-to-date on my industry and trends. She began her career in law and accounting, but after graduate school, she transitioned into marketing.

Mentor 62

Mentor CPA Objective Long-term 62

Strategy Driven

APRIL 4, 2017

Any business that wants to become the market leader has to keep an eye on its competitors. Use this to your advantage by showing customers with the help of your marketing strategy. Things such as ROI or ACV and CPA are the sections which need monitoring. Your first job is to do the same as you need to understand their processes.

CPA 50

CPA ROI Tactics Marketing Strategy 50

Harvard Business Review

APRIL 2, 2012

If you're an experienced professional, it can be tough to find a job in today's market. She was a training manager for a large corporation, advising middle and senior managers on career development. The market dynamics that pushed her out of a job were happening across the whole marketplace for her profession.

Marketing 20

Marketing CPA Outsourcing Forrester 20

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

AUGUST 29, 2018

A well-respected HR manager in the public sector, leading his own recruitment team and earning a decent salary. If your new career would pay you 90% of what you make in your current gig, then you can probably manage the transition by reducing what you spend on groceries, canceling your cable TV service, or forgoing meals out.

Career 15

Career Budgeting Short-term Planning 15

Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8

Report GAAP Net Present Value CFO 8

Joseph Lalonde

MARCH 14, 2018

Even if it’s walking to the local market for lunch, or parking further away in a parking lot. I adore my CPA and bookkeeper and we strive to be generous with what we have. He could have attributed their success to more advanced technology, better marketing, or thinking differently. John Jantsch of Duct Tape Marketing.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316