Strategy Driven

SEPTEMBER 26, 2021

Identifying your target audience can significantly improve your marketing strategy. Although you have to understand your audience to create an engaging ad, it is more important to ensure that such ads fit your overall marketing strategy goals. A question that pops to mind is, how can you target the right audience? We can help!

B2B 96

B2B Audience How To CPA 96

Eric Jacobson

JULY 19, 2016

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership. If they do, they need to enter the 21st century and understand that the communications specialty is just one aspect of an overall marketing plan.

Marketing 50

Marketing CPA Leadership Budgeting 50

Strategy Driven

NOVEMBER 26, 2014

When I began to buy and sell commercial real estate in 1968 I was told that the market had been weak for years, and I was foolish to even consider that kind of investment. The market soon improved dramatically. During that period, most people were transfixed by the seemingly unlimited growth potential in the derivatives market.

Real Estate 81

Real Estate CPA Travel Competitive Advantage 81

Eric Jacobson

DECEMBER 15, 2012

Is one objective to finalize a business plan or marketing plan? Also, since my father was a CPA, he was always reading about new tax laws, so he taught me at an early age to stay up-to-date on my industry and trends. She began her career in law and accounting, but after graduate school, she transitioned into marketing.

Mentor 69

Mentor CPA Objective Long-term 69

Eric Jacobson

JUNE 7, 2013

Is one objective to finalize a business plan or marketing plan? Also, since my father was a CPA, he was always reading about new tax laws, so he taught me at an early age to stay up-to-date on my industry and trends. She began her career in law and accounting, but after graduate school, she transitioned into marketing.

Mentor 62

Mentor CPA Objective Long-term 62

Strategy Driven

NOVEMBER 9, 2022

Companies need to make drastic changes to their websites and marketing collateral to recognize the change in the digital marketplace. He is also a CPA and has experience in accounting, consulting, and as a graduate-level Economics instructor. Steve earned a B.A. He is married and has two adult children.

Dunning 91

Dunning Supply Chain CPA Compliance 91

Strategy Driven

APRIL 4, 2017

Any business that wants to become the market leader has to keep an eye on its competitors. Use this to your advantage by showing customers with the help of your marketing strategy. Things such as ROI or ACV and CPA are the sections which need monitoring. Your first job is to do the same as you need to understand their processes.

CPA 50

CPA ROI Tactics Marketing Strategy 50

Joseph Lalonde

MARCH 14, 2018

Even if it’s walking to the local market for lunch, or parking further away in a parking lot. I adore my CPA and bookkeeper and we strive to be generous with what we have. He could have attributed their success to more advanced technology, better marketing, or thinking differently. John Jantsch of Duct Tape Marketing.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

APRIL 2, 2012

If you're an experienced professional, it can be tough to find a job in today's market. The market dynamics that pushed her out of a job were happening across the whole marketplace for her profession. Like most of us, you probably couldn't have anticipated how much it could impact local job markets. Find a market niche.

Marketing 20

Marketing CPA Outsourcing Forrester 20

Harvard Business Review

JULY 3, 2013

The size of the loss will vary by company and market. My father was a CPA and amateur poker player. At the end of that stretch he felt duty bound, as a CPA, to calculate his performance. With that, the steep descent into the red begins. Here''s another way to think about it.

CPA 9

CPA Retail Maturity Innovation 9

Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8

Report GAAP Net Present Value CFO 8

Harvard Business Review

AUGUST 29, 2018

If the real estate market where you live is down, it could be difficult to get out of your current home. Or if you’re leaving an industry that requires a certification (such as a CPA), maintain any licenses or credentials until you’re entrenched in your new career. How feasible is it to find cheaper housing in your area?

Career 15

Career Budgeting Short-term Planning 15

Harvard Business Review

FEBRUARY 22, 2011

Instead, each possesses a wealth of user information to target ads to individual consumers on a cost-per-click (CPC) or cost-per-action (CPA) basis. In effect, they are turning online advertising into a lead generation play to deliver better ROI for marketers. To keep AdMob from being acquired by Apple.

CPA 16

CPA CPM Advertising Disintermediation 16