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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. Some measurements become indicators that help with operating and strategic direction. CPA can measure customer activation.

CPA 273
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The Secret Life Of Terry Starbucker

Terry Starbucker

That somebody else kept a pretty busy schedule of his own, working for a fine little cable company called Bresnan Communications in White Plains, New York, as Senior Vice President of Operations. He started his career back in 1982 with the accounting firm of Ernst & Whinney in San Antonio, Texas (yes, the secret Terry was a CPA).

CPA 263
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Goldilocks, The Three Bears, And Effective Goal Setting

Terry Starbucker

I started as a CPA back in 1982, and was always pretty handy around a spreadsheet (even when they were just 12-column green pads). This was a goal typically tied to an operating metric, like the Net Promoter Score, or the company’s “fault rate&# (i.e.

Goal 283
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The Most Popular Master’s Degrees for Women in Business

Women on Business

Obtaining your CPA can open many doors and opportunities in the business world. If you are interested in operations management and the administrative side of business, a MBA could be for you. This degree also teaches you about international business operations. This program is usually only one year long.

CPA 203
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The 2 Leadership Traits That Will Set You Apart (and Sustain You For The Long Haul)

Terry Starbucker

After all, I had earned it, having just finished a 28 year run as a CPA, cable company VP of Operations, football stadium project manager, VP of Development for another cable company, and finally, a cable company SVP of Operations.

CPA 192
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Leaders Can Be Human Too: In Praise of Touchy-Feely

Terry Starbucker

A brilliant (but oh so eccentric) entrepreneur who had already amassed a large fortune was looking for more, and tapped me to oversee the operations of his latest acquisition.

Budgeting 256
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Tips for Working With Professional Construction Accounting Firms

Strategy Driven

A general bookkeeper or inexperienced CPA must address this. An excellent CPA for construction firms can also help their clients prepare and file taxes, reducing their risk of audits, penalties, and fines. Personality The right personality is essential to the success of a CPA firm. ” and “What are your fees?”,