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Certified Public Accountant (CPA) Undoubtedly one of the most recognized and respected certifications in the accounting realm, the CPA designation is a hallmark of expertise and integrity. CMAs often become instrumental in strategic planning, helping organizations achieve their goals by providing valuable financial insights.
Having practiced as a CPA for a “Big 8” (now “Big 4”) firm, as well as teaching tax, law and accounting in law school, graduate school and university, Steve has served as a legal analyst for top media outlets, where he appears daily on the radio.
Having practiced as a CPA for a “Big 8” (now “Big 4”) firm, as well as teaching tax, law and accounting in law school, graduate school and university, Steve has served as a legal analyst for top media outlets, where he appears daily on the radio.
I adore my CPA and bookkeeper and we strive to be generous with what we have. Which leads me to this conclusion; one of the healthiest habits you can operate in is healthy thinking! He could have attributed their success to more advanced technology, better marketing, or thinking differently. What is that!?” I could breathe.
Companies love to stretch out their investments in existing technology as long as possible, a policy whose faulty logic I recently rediscovered in my role as CIO. That's because, like many CIOs, I hate buying technology that loses a significant part of its value as soon as it's delivered.
Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. Stay on top of all technological advances pertaining to marketing. That stodgy old school types of businesses can't benefit from this (think CPA, Insurance, Banking), to name a few.
Strategic intent takes the long view: the act of such intent is to operate from the future backward, disregarding the resource scarcity of the present. JFK's intent produced many breakthrough technologies. In the early 1970s, for instance, an upstart company called Canon set out a bold intent: "Beat Xerox."
Since then, we interviewed several chief financial officers (CFOs) of leading technology companies and senior analysts of investment banks who follow technology companies. As digital technology becomes more pervasive, more and more companies will present this sort of valuation challenge.
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