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Back then, you could get $40 per CPM, where today, it’s about $2. TGC/Income Store partners with individuals, companies and private equity firms/fund managers procure, develop and manage revenue-generating websites at two times earnings. But not if you are exclusively focused on dollars.
At a medical device company, a brand manager was examining a chart of daily traffic to his website. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly. Marketing managers pay close attention to the “referrer.”
Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. But trafficking in low CPMs has become dangerous. To truly manage your media investments to ROI, you must manage your cost based on real impressions and business outcomes, not poor quality disguised as low cost.
And since you usually pay on a CPM basis, you get tons of free impressions. Like sales and product development and supply chain management and finance and any other important part of the company, it ultimately comes down to not just what you do but how well you do it. Marketing Automation : Marketing automation brings it all together.
And since you usually pay on a CPM basis, you get tons of free impressions. Like sales and product development and supply chain management and finance and any other important part of the company, it ultimately comes down to not just what you do but how well you do it. Marketing Automation : Marketing automation brings it all together.
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