Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. This is a wasted opportunity. Marketing Automation : Marketing automation brings it all together.

Technology 13

Technology Marketing Company CRM 13

Harvard Business Review

AUGUST 10, 2016

Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. But trafficking in low CPMs has become dangerous. To truly manage your media investments to ROI, you must manage your cost based on real impressions and business outcomes, not poor quality disguised as low cost.

Cost 8

Cost Price CPM Audience 8

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. This is a wasted opportunity. Marketing Automation : Marketing automation brings it all together.

Technology 8

Technology Marketing Company CRM 8