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Adding a profile on Facebook has little to no impact on Facebook's operating costs. They're out to kill the cost-per-thousand or CPM-based ad sales model. In effect, they are turning online advertising into a lead generation play to deliver better ROI for marketers. More usage funds more infrastructure.
His counterpart, Augustine Fou, a digital marketing consultant, returned the nods and grinned. The planned shutdown was a test to confirm a hypothesis about the site’s traffic specifically, and digital marketing in general. Their honey pot is the $50-billion-a-year market for digital advertising. Insight Center.
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