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With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” And since you usually pay on a CPM basis, you get tons of free impressions. This is a wasted opportunity.
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” And since you usually pay on a CPM basis, you get tons of free impressions. This is a wasted opportunity.
In the display advertising world, advertisers pay by thousands of ad impressions, denoted CPM (cost per thousand). At an average CPM of $1, this budget buys 100 million ad impressions. The medical-device company spends multiple millions of dollars on digital advertising each year. million per month.
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