Remove Creative Accounting Remove Ethics Remove Marketing
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Eliminate Slogans, Exhortations and Targets

Deming Institute

The best policy may be to avoid incentives altogether and focus instead on creating systems in which intrinsic motivation, cooperation, ethical behavior, trust, creativity, and joy in work can flourish. Distorting the numbers, a form of creative accounting aimed at looking good rather than doing well, is rampant in American business.

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