Creative Accounting Innovation Marketing 
Harvard Business Review
APRIL 5, 2017
What if concentrated market power of a few companies in an industry has made these companies more profitable than usual? I have worked on research that has found that a strong company culture is associated with lower levels of myopic decision making, better productivity, and innovation. Creative accounting measures.
Harvard Business Review
DECEMBER 13, 2011
The power of redistributing power came home to Whitehurst (and his fellow Delta alum Jackie Yeaney, head of strategy and marketing at Red Hat) in the course of introducing a formal strategic planning process to the fast-growing company. Just as important, those plans were never handed back up the chain of command for "final answers."
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