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Remove Creativity Remove Entrepreneur Remove Innovation Remove Reis
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The Bull who withstood the Monster

In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Like Monster, Red Bull was also created by an entrepreneur. This is game-changing thinking by new-game entrepreneurs.

Trout 249
Trout Reis Sports Brand 249
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Lean Doesn’t Always Create the Best Products

Harvard Business Review

MAY 14, 2015

The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. Many pre-funding startups – the primary audience of Lean – are built on nights and weekends by entrepreneurs who are driven by a need to change the world.

Productivity 8
Productivity Products Reis Definition 8
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