Creativity Entrepreneur Leadership Reis 
In the CEO Afterlife
APRIL 1, 2012
Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Like Monster, Red Bull was also created by an entrepreneur. This is game-changing thinking by new-game entrepreneurs.
In the CEO Afterlife
MARCH 26, 2012
My original premise for this blog was to share a variety of leadership and branding principles with the current generation of business leaders. By the time the corporate giants got into the game, the territory was mapped out by these 3 independent entrepreneurs. I counted 20 sub-brands and over a hundred stock keeping units.
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