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Reinvigorate Your Career by Taking the Right Kind of Risk

Harvard Business Review

.” Embracing market risk in our careers is a high-percentage move. We are increasingly aware of the importance of assuming market risk when it comes to starting or growing a business, but assuming market risk is also a critical accelerant of the personal disruption that fuels individual career growth.

Career 15
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The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

I recently stopped for lunch at a franchise restaurant. The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. I support cause related marketing and have advised many corporations on setting up such programs. I went to their website, where franchise chains allege they want customer comments.

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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business Review

But in an increasingly digital world, businesses have to get creative. Both of these tactics should elicit feelings of ownership. Star Wars fans are notorious for their psychological ownership of a film franchise they know intimately. Consumers are more likely to buy something if they handle the product first.

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How To Master Marketing When You’re Brand New

Strategy Driven

There’s a lot about business that you can learn as you go along, and this definitely applies to marketing. Because as you’re starting to absorb different ideas and tactics, you can try them all out for yourself. So, you’re not expected to be a marketing master right now. You just have to be willing to learn and grow.

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The Big Picture of Business: The Colonel and Me

Strategy Driven

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. The second was at what was the fourth KFC franchise to open in the United States. There became too many competitors, too much franchising, too much hype and just as many who exited the industry as quickly as they entered it. by Hank Moore.