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This notion of knowledge and innovation being a fluid process whereby ideas are combined and built upon is now widely understood. These clusters help to facilitate the kind of informal network and face-to-face interactions that have long been viewed as vital to effective innovation. Fueling innovation.
To grow and innovate, organizations have to come up with creative ideas. At the employee level, creativity results from a combination of expertise, motivation, and thinking skills. Osborn famously claimed that brainstorming should enhance creative performance by almost 50% versus individuals working on their own.
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