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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Talent That Gets It: How the AI-Savvy CMO Sources Marketing Masterminds

N2Growth Blog

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.

Marketing 300
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10 Creative Ways to Uncover Unconventional Leaders in Your Company

Lead from Within

As an experienced leadership coach, I’ve helped many organizations actively seek out and cultivate these unconventional leaders – individuals who possess a unique blend of creativity, problem-solving abilities, and the courage to challenge the status quo. Very few understand why or how to prevent it.

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Success Strategies for Creative Entrepreneurs

Strategy Driven

The journey of a creative entrepreneur is both exhilarating and challenging, requiring a unique blend of artistry and business acumen. Navigating the entrepreneurial landscape demands innovative thinking, strategic planning, and a keen understanding of the market.

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Mastering Leadership with Adizes’ Management Styles

N2Growth Blog

Navigating the complexities of leadership and management styles requires more than conventional wisdom; it requires a deep understanding of how different management styles impact an organization. Adizes’ generally addresses four management styles: Creator, Integrator, Administrator, and Producer.

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The Many Tasks of a Marketing Manager

Strategy Driven

As a marketing manager, you have a lot of responsibilities on your plate. You are in charge of creating and executing marketing plans, overseeing campaigns, developing and managing budgets, and more. In this blog post, we will take an in-depth look at the many tasks that marketing managers are responsible for.