Women on Business
AUGUST 12, 2012
Some businesses may not lend themselves directly to PR opportunities. Financial planners, lawyers, doctors- you might not necessarily be able to get a PR campaign around your specific business or practice. In this circumstance- You, the individual, need to be the one getting the PR. Find something newsworthy.
Lead Change Blog
DECEMBER 16, 2014
Maria Poveromo ( @mariapoveromo ), Senior Director, AR, PR & Social Media, Adobe. Farryn Weiner ( @jetsetfarryn ), Senior Director, Global Creative and Digital Communications, Michael Kors. Karen Lee ( @karenlee ), Social Web Strategist, Stanford Graduate School of Business. Brands, Anheuser-Busch. Key Questions To Ponder.
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Women on Business
DECEMBER 15, 2010
I had to get creative and find alternative ways to get my assignments and correspondence completed. Did you ever notice that when you have to do without something your brain jumps into creativity mode to find an alternative solution to a problem? How do you spur your own creativity to solve problems? Would love to hear about it!
N2Growth Blog
OCTOBER 16, 2017
The PR Disaster that resulted when Unilever decided a run a Dove Soap ad on its U.S. If the social media unit doesn’t pass their work through the PR department, more messaging mistakes are likely. Facebook page last Friday, that showed a black woman turning white, could have been avoided with better leadership.
Persuasive Powerhouse
JANUARY 11, 2011
Have you realized,” a friend pointed out to me, “that yours may be the first novel in the history of fiction to have a PR person as a hero?” So I started thinking: Why shouldn’t a PR guy be the hero of a novel? In the real world, sadly, some organizations use PR as a smokescreen. Well … no, actually.
Let's Grow Leaders
AUGUST 10, 2015
Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand. Creativity comes best when the constraints are clear. Give Them Context. Treat Them With Deep Respect.
Women on Business
JANUARY 17, 2011
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