Strategy Driven

APRIL 23, 2019

Or, at the very least, a desire to develop great business skills. To run a successful business, you also need to get to grips with marketing strategy, techniques and advertising standards you need to comply with. Devise a Marketing Strategy. Eventually, you may be able to employ a dedicated marketing professional in your team.

Franchising 52

Franchising Licensing Advertising How To 52

Harvard Business Review

SEPTEMBER 16, 2014

Today, community banks are being consolidated and larger banks are relying more and more on data-driven credit scoring to make small business loans—if they are making them at all. My recent Harvard Business School Working Paper on small business credit explores new technology-driven entrants in the world of small business lending.

Credit Scoring 14

Credit Scoring Banking Dunning Metrics 14

Harvard Business Review

APRIL 26, 2017

The marketing, underwriting, and servicing of SME loans have largely taken a backseat. Recent analysis by Bain and SAP found that only 7% of bank credit products could be handled digitally from end to end. They estimate that online lenders will constitute nearly a fifth of the total SME lending market by then.

Banking 16

Banking Stage-Gate Credit Scoring Competitive Advantage 16

Harvard Business Review

SEPTEMBER 22, 2014

All too often analysts study historical data to develop a model that explains that data and then apply the model to the exact same data to make a prediction about the future. Using predictive models of demand developed during growth years or for a price sensitive market segment may fail miserably when market conditions change.

Credit Scoring 14

Credit Scoring Price Market Segmentation How To 14

Harvard Business Review

MAY 17, 2017

We argue that, like previous revolutionary ideas, blockchain has the potential to help developing nations leapfrog more-developed economies. This in turn boosted development by allowing relatively poor farmers to reliably send and receive payments at affordable rates, fostering economic growth by lowering transaction costs.

Marketing 9

Marketing Technology Banking Efficiency 9

Harvard Business Review

SEPTEMBER 16, 2014

Today, community banks are being consolidated and larger banks are relying more and more on data-driven credit scoring to make small business loans—if they are making them at all. However, all these online models depend on developing accurate new predictive models of credit assessment, often using new sources of data.

Credit Scoring 8

Credit Scoring Banking Dunning Metrics 8

Harvard Business Review

MARCH 26, 2015

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. Both practices have long developed insights into their customers based on data and analytics. Marketers recognize that buying behaviors change over time as customers get older, have children, switch jobs, build wealth, and retire.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

AUGUST 11, 2014

Financial crises hit sources of collateral like real estate particularly hard, and this has negatively impacted smaller firms credit scores. These lenders vary along several dimensions  you can read more about them in our full report  but together they offer hope that the small business credit market may be being reinvented.

Technology 12

Technology Banking Class Real Estate 12

Harvard Business Review

SEPTEMBER 22, 2014

All too often analysts study historical data to develop a model that explains that data and then apply the model to the exact same data to make a prediction about the future. Using predictive models of demand developed during growth years or for a price sensitive market segment may fail miserably when market conditions change.

Credit Scoring 8

Credit Scoring Price Market Segmentation How To 8

Harvard Business Review

FEBRUARY 19, 2018

We wanted to calibrate trust holistically so we could measure it and develop global comparisons. While market surveys have been the traditional means of gauging trust, decision-makers must also consider a “trust paradox”: what users say is at odds with what they do online. Trust Can be Compared Across Countries.

Survey 13

Survey Environment Technology Comparison 13

Harvard Business Review

AUGUST 10, 2018

Neustar’s MarketShare software makes it possible for customers to measure the effects of their marketing programs and compare them to other firms. At the same time that data mirrors and scoring have emerged in the corporate world, capital markets are becoming increasingly interested in the analysis of alternative data sets.

Benchmarking 8

Benchmarking Software B2B GAAP 8

Harvard Business Review

NOVEMBER 6, 2018

While it’s tempting to group China and India together as a block of emerging digital markets, they offer several important distinctions, especially for international entities and countries looking to invest. It is also the world’s largest market for e-commerce.

Airlines 14

Airlines Technology Objective Policies 14