Credit Scoring Marketing Technology 
Strategy Driven
JUNE 15, 2021
Make use of technology and create a landing page and list down all important attributes of the product/service. Cross-marketing with established brands can help a great deal in navigating consumers towards your business and its offerings. Improve the credit score of the business.
Strategy Driven
FEBRUARY 1, 2021
The P2P lending market was valued at $67.93 Since the entire process is technologically driven, it ensures transparency and involves low operating costs and market risk. Also, startup owners who do not have good credit but a healthy cashflow find it tough to get loans from credit unions or banks.
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Strategy Driven
DECEMBER 14, 2023
This flexibility allows companies to adapt to changing market conditions and reduce the risk of financial strain or default. The former typically lend money based on your credit score and your business’s past cash flow, while the latter often invest in equity and require a large percentage of your company’s stock in exchange for funding.
Strategy Driven
APRIL 17, 2023
It can also be hampered by market conditions, pandemics, recessions or even natural calamities. These influences can have a solid impact on the working of your business as consumer spending habits change, and the cost of commodities increases or decreases depending on market conditions.
Harvard Business Review
SEPTEMBER 16, 2014
Today, community banks are being consolidated and larger banks are relying more and more on data-driven credit scoring to make small business loans—if they are making them at all. My recent Harvard Business School Working Paper on small business credit explores new technology-driven entrants in the world of small business lending.
Harvard Business Review
AUGUST 11, 2014
Small businesses are also instrumental to our innovation economy; small firms produce 13 times more patents per employee than larger firms and employ more than 40% of high technology workers in America. Although the online small business lending market is in its infancy, there is already disagreement over the appropriate level of regulation.
Harvard Business Review
OCTOBER 21, 2013
But marketers are only now connecting data from loyalty programs in physical stores with data not only about how the same customers behave on the company’s website, but also how the same or similar customers anywhere in the world behave on other websites – ranging from news sites to car sites to movies sites – all tracked using cookies.
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