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CrisisManagement: The Ultimate Test of a Leader. by John • September 12, 2011 • HumanResources , Leadership , Strategy • 4 Comments. Ever since the Tylenol tampering recall of 30 years ago, the performances of companies in crisis have come under public scrutiny. HumanResources.
All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.
I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. CrisisManagement: The Ultimate Test of a Leader [link]. ” Self-assessment is never easy.
A CEO leading a company on the verge of bankruptcy has to ditch the love-in and go into a crisismanagement mode. At the other end of the spectrum were Caldwell and Jackson, scrambling for a new course, a miracle maybe, but finding nothing but a guillotine to end their misery. When you are losing, a change in plan is usually needed.
Diversity is about so much more than humanresources issues. It opens your services to additional market niches. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It means being anything that we want to be.
Most of you have heard the saying, “Don’t throw the baby out with the bathwater,” or something to that effect. Basically, the idiom advises us not to discard something valuable in our eagerness to get rid of some useless thing associated with it. If you are not careful, this can happen to businesses going through a rough patch.
I have to be honest. I didn’t think I was going to enjoy Kevin Murray’s new book on how top CEOs communicate to inspire, influence and achieve results. Although Mr. Murray’s arresting title raised my curiosity, I became skeptical when I read the list of leaders he interviewed for insight.
Once the PR crisis passes, things will get back to normal. Our humanresources department takes care of that. In reality, no single market shift speaks completely for itself. Learn to manage change, rather than become a victim of it. Can’t change the weather or the world. That’s just the way he-she is.
During my tenure as a CEO, my Board of Directors never challenged me with questions pertaining to the corporate culture. I wasn’t surprised in the least. Jacobs Suchard directors expected me to run the company as an entrepreneurial enterprise, and as long the numbers were coming in, they assumed I was doing just that.
Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Marketing’s importance was fully embraced in the 1960′s. Marketing departments deal most often and immediately with the side effects of poor quality. Access to global markets.
Whether your focus is on customer service, profits, investing, marketing, or company growth a constant awareness of your current position in relation to where you want to be is essential. Top management has as a priority the need to develop and practice People development, skills and team building responsibilities. About the Author.
Leadership does not begin the when you step upon the first rung of the management ladder. One direct report does not make you a leader; nor does ten. Yet, the moment you have direct reports, you are EXPECTED to lead.
Involve your head of marketing and humanresources early. ” Marvin Chow, VP of Global Marketing at Google, emphasizes how important it is to create a vision and then build and show momentum. As a leader, it can be difficult to keep everyone motivated in a crisis, including oneself. Are you being transparent?
Your organization is going to face a crisis. Our world is too complex, markets too volatile, and technology too fast-paced for us to relax into complacency about organizational safety and normalcy. Organizations turn to their leaders with intensified demands during crisis. This is not a question of IF but WHEN.
by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. Whether self-created or a swipe from the blind side, crisis recovery can be elusive. PS: I was the Canadian Brand Manager of Brylcreem during the demise. Leadership.
There’s a rift within top management and everyone knows it. Marketing blames Sales. New products are “me-to” brand line extensions. Product discounting is chronic. A pending sale of the company is daily coffee talk. Sales blame Manufacturing. Project deadlines are seldom met. Spending authority is curtailed.
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