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Don’t Overlook These Valuable Details Before Launching Your Business

Strategy Driven

Provided the modern-day cutthroat competition, you are likely to keep up with several trials and turbulences along the way. Setting up a business venture has proven to be life-changing for many entrepreneurs and not only in terms of monetary gains. Marketing is the lifeblood of a business. Figure out start-up costs.

Webinar 112
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Relational Leadership and Employee Retention – A Match, part 3.

Strategy Driven

I discussed creating a ‘learning – thinking’ organization in the first article and a trusting organization in the following two. Community Marketing becomes strategic to a respected organization. Actually, a Community Marketing strategy helps define the business purpose and elevates the concept.

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Put Your Customers on Stage

Harvard Business Review

A few are entrepreneurial start-ups desperate for closer ties with their early adopter clientele. Charismatic presenters are nice and crisply articulated messages are wonderful, but one critical success factor stands out above all others: The best customer events put the best customers on stage.

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A Tool for Balancing Your Company’s Digital Investments

Harvard Business Review

How does your organization manage the money it spends on digital? In essence, digital investments should be planned and managed according to their current and future contribution to business performance. The portfolio tool can be used as a common frame of reference in management discussions about a number of areas.

Tools 8
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The 2010 Execution Round-Up: Six Companies That Couldn't 'Get It.

Strategy Driven

To help the rest of us learn from the ‘living laboratory’ of real-world companies, I present the following lists – the first lamentably longer than the second! OnPoint Consulting’s 2010 Execution Gap Maker Round-Up… Execution Gap Maker #1: BP (Need I say more?)