Critical Success Factor Innovation Marketing 
In the CEO Afterlife
APRIL 28, 2012
In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. Human Resources.
Strategy Driven
MAY 13, 2016
I’m a big fan of scaling up innovative ideas and making sure they have as much impact as possible. Question 2: How large is the target market for your solution? While each entrepreneur needs to answer for him or herself the question: how large a market needs to be to be worth their attention?
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In the CEO Afterlife
MARCH 15, 2012
Prudent 21 st century CEOs will not only stick-handle through the environment of the day; they will incisively pinpoint, and fervently leverage the critical success factors of the company and industry in which they operate. To be unaware of, or to discount changing environments would be a leadership mistake.
Harvard Business Review
JANUARY 23, 2013
His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. By far the best synthesis and summary of the digital keys to the campaign's success is Engage DC's Inside the Cave. They're right. But, actually, they're thinking too small.
Strategy Driven
JANUARY 24, 2011
Closing the Execution Gap : How Great Leaders and Their Companies Get Results by Richard Lepsinger If an organization can’t execute its plans and initiatives, nothing else matters: not the most solid, well thought-out strategy, not the most innovative business model, not even technological breakthroughs that could transform an industry.
Harvard Business Review
APRIL 11, 2011
Without exception, these companies want to be seen as innovative and customer-centric in equal measure. Charismatic presenters are nice and crisply articulated messages are wonderful, but one critical success factor stands out above all others: The best customer events put the best customers on stage.
Harvard Business Review
OCTOBER 18, 2016
So while strategic investments should be evaluated on how they could be used to achieve strategic objectives and meet key business drivers (and then their success in doing so), support investments should be assessed on their ability to produce demonstrable reductions in costs. Implementation criteria.
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