Remove Critical Success Factor Remove Innovation Remove Marketing
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Does a Mentor have to Breathe?

In the CEO Afterlife

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. Human Resources.

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Who is the 21st Century CEO?

In the CEO Afterlife

Prudent 21 st century CEOs will not only stick-handle through the environment of the day; they will incisively pinpoint, and fervently leverage the critical success factors of the company and industry in which they operate. To be unaware of, or to discount changing environments would be a leadership mistake.

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Four Questions to Ask Before Scaling Your Business

Strategy Driven

I’m a big fan of scaling up innovative ideas and making sure they have as much impact as possible. Question 2: How large is the target market for your solution? While each entrepreneur needs to answer for him or herself the question: how large a market needs to be to be worth their attention?

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The 2010 Execution Round-Up: Six Companies That Couldn't 'Get It.

Strategy Driven

Closing the Execution Gap : How Great Leaders and Their Companies Get Results by Richard Lepsinger If an organization can’t execute its plans and initiatives, nothing else matters: not the most solid, well thought-out strategy, not the most innovative business model, not even technological breakthroughs that could transform an industry.

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Invest in Digital Marketing to Control Your Destiny

Harvard Business Review

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. By far the best synthesis and summary of the digital keys to the campaign's success is Engage DC's Inside the Cave. They're right. But, actually, they're thinking too small.

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Put Your Customers on Stage

Harvard Business Review

Without exception, these companies want to be seen as innovative and customer-centric in equal measure. Charismatic presenters are nice and crisply articulated messages are wonderful, but one critical success factor stands out above all others: The best customer events put the best customers on stage.

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A Tool for Balancing Your Company’s Digital Investments

Harvard Business Review

So while strategic investments should be evaluated on how they could be used to achieve strategic objectives and meet key business drivers (and then their success in doing so), support investments should be assessed on their ability to produce demonstrable reductions in costs. Implementation criteria.

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