Strategy Driven

JUNE 13, 2011

As social media and personal email continue to be many individual’s primary forms of communications, it becomes harder to keep them focused at the workplace. An increase in usage of media-rich sites can place a considerable strain on limited bandwidth, which can hurt the performance of critical business tasks. About the Author.

Strategy 93

Strategy Management Telecommunications CRM 93

Harvard Business Review

AUGUST 24, 2016

Whether you’re a corporation, a nonprofit or a government agency, chances are that your approach to customer relationships at a system-wide level begins and ends with CRM (customer relationship management) software — yet its implementation rarely does much to foster real relationships. It’s a result of misguided strategy.

CRM 8

CRM Execution CTO Metrics 8

Strategy Driven

NOVEMBER 4, 2013

The biggest mistake anybody in advertising makes is walking into a sales call with some kind of a media kit that shows how big a quarter page ad is, or how big a billboard is, or how many 30-second commercials there are. Jeffrey, You are pretty critical of CRM systems. Best regards, Jeffrey. Don’t count the number of cold calls.

CRM 58

CRM Advertising Customer Loyalty Competitive Advantage 58

Strategy Driven

APRIL 15, 2013

I’m an outside salesman who spends countless hours filling in itineraries, CRM notes, and reports. You’re an idiot who knows nothing about leadership, coaching, or creating winners. You’re using CRM as an accountability tool, rather than a sales tool. NOTE WELL: The new cold call is a social media connection.

CRM 50

CRM Customer Loyalty Seminar Follow-up 50

Strategy Driven

JUNE 9, 2014

Don’t forget their managers who force them to use an uncomfortable ‘system,’ a non-sales helpful CRM, and hold their salespeople accountable for their actions and numbers. Please consider the environment before and after printing this article. Dead and over. What killed it? Who killed it? All rights reserved.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

FEBRUARY 12, 2016

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. Give your social media team the resources they need.

Media 8

Media Automotive Globalization Active Listening 8