Strategy Driven

NOVEMBER 4, 2013

The biggest mistake anybody in advertising makes is walking into a sales call with some kind of a media kit that shows how big a quarter page ad is, or how big a billboard is, or how many 30-second commercials there are. Jeffrey, You are pretty critical of CRM systems. Best regards, Jeffrey. Don’t count the number of cold calls.

CRM 58

CRM Advertising Customer Loyalty Competitive Advantage 58

Strategy Driven

MAY 10, 2018

Figuring out your story means figuring out which market you’re appealing to and what they want to see and hear. Your focus on marketing your menu can distract you from some of the more crucial elements of the service that they want to hear. Your marketing and branding doesn’t end when you get the part. Look the part.

Licensing 50

Licensing Brand CRM Marketing 50

Strategy Driven

APRIL 15, 2013

I’m an outside salesman who spends countless hours filling in itineraries, CRM notes, and reports. You’re using CRM as an accountability tool, rather than a sales tool. REALITY: Maybe by spending more VALUE time with each existing customer it will increase their wallet share and your market share, and referrals will go UP.

CRM 50

CRM Customer Loyalty Seminar Follow-up 50

Strategy Driven

JUNE 9, 2014

Don’t forget their managers who force them to use an uncomfortable ‘system,’ a non-sales helpful CRM, and hold their salespeople accountable for their actions and numbers. Please consider the environment before and after printing this article. Dead and over. What killed it? Who killed it? All rights reserved.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

AUGUST 27, 2015

that every company is used to capturing, but also unstructured data (data scraped from the Internet and social media channels that may come in a wide variety of formats, from video to voice). Please consider the environment before and after printing this article. Unstructured data is very different. All rights reserved.

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Because of the exponential growth of social media in recent years, and the fact nearly half of U.S.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

JUNE 22, 2012

Many chase market share they'll never get. A lot of companies throw money at the problem — more R&D, more marketing, more sales people. If you want your operating units to be good at growing organically, you need to create an environment that encourages it. The right language can help.

Retail 12

Retail Long-term Short-term Apparel 12

Harvard Business Review

JULY 23, 2014

Apply your company’s CRM or business intelligence systems to internal operations. Use your company’s intranet or another internal communication tool to provide an outlet for all employees (from intern to executive, remote to in-office) to ask tough questions or offer opinions about your office environment. Find your feng shui.

Conference 8

Conference CRM Creativity Committee 8

Harvard Business Review

FEBRUARY 14, 2013

More than the amount of data itself, the unstructured data from the Web and sensors (in our environment) is a much more salient feature of what is being called Big Data," according to Thomas Davenport , visiting professor of Data Analytics at Harvard and author of Competing on Analytics: The New Science of Winning.

Software 8

Software Engineering Information Marketing 8